speech 2 outline

Safe parking in Iowa

Purpose statement:
The Iowan government should pay more attention to safe parking, including general private parking and highway parking.

Thesis statement:
Should increase monitoring cameras in parking lots
Should establish more parking stations on the highways.

Introduction:
There are lots of parking issues in Iowa, violation, charge, space, at the same time, safety as the first element when we choose to park, so we should be concerned about the existing problems of safe parking in Iowa.


Personal experiences:
My car have been hit and run twice in parking lot. The first time I was lucky that I happened to see my vehicle hit by someone else , then I record his license plate number and call the police. However, second time, I only saw the lights of the car smashed by other vehicle but there was no way to find out who hit my vehicle.

Main points:
we should build a good parking environment for each other.


resources:
1.https://www.safetyandhealthmagazine.com/articles/16573-safe-parking-for-truckers-iowa-set-to-debut-info-management-system-in-2019
There are not many truck rest stations on the highway in Iowa which would lead to unsafe parking of trucks.

2. https://www.thegazette.com/subject/news/business/creating-a-better-route-to-truck-parking-in-iowa-20180721
Highway safe parking of trucks

3. https://www.kcrg.com/content/news/Hit-and-run-kills-9-year-old-486424791.html
Hit a 9 year-old bot and run, lead to many people were injured.

4. https://www.iowainjured.com/library/what-to-do-if-you-were-involved-in-a-hit-and-run-accident.cfm
Iowan law of hit and run: 321.262

5. https://reolink.com/how-to-choose-the-best-parking-lot-security-cameras/

6. https://www.dailymail.co.uk/news/article-4918342/China-installs-20-million-AI-equipped-street-cameras.html

7. https://abcnews.go.com/US/hit-run-deaths-time-high-aaa-study/story?id=54733792

analysis of sample proposals

1.Course Requirement: Extortion
strengths: correct structure and enough evidences
weakness: language could be easier

3.A proposal to allow off-campus purchases
strengths: clear statements and concise language
weakness: not many examples or evidences to prove his opinions


2.Why the United States should adopt nuclear power
strengths: enough evidences
weakness: more of hook

topic proposal of speech 2, Nov 12, 2018

Discussion of the subject:
Parking issues in Iowa: parking space and parking monitoring.

Focus:
I will suggest to increase parking spaces and monitoring in parking lots.

Reason or rationale:
By my personal experiences,
I often can't find a parking space when I have class. There is still no parking space after I wait for ten or twenty minutes. Then I would late for class that the instructor deducts my attendance marks.

My car have been hit and run twice in parking lot. The first time I was lucky that I happened to see my vehicle hit by someone else , then I record his license plate number and call the police. However, second time, I only saw the lights of the car smashed by other vehicle but there was no way to find out who hit my vehicle.

A lot of students in order to find a parking space lead to traffic jam.

Resources:
1. https://www.thegazette.com/subject/news/business/creating-a-better-route-to-truck-parking-in-iowa-20180721
2. http://itsnt774.iowa.uiowa.edu/parent-times-archives/issues03-04/winter03-04/parking.html
3. http://www.iowastatedaily.com/article_2b100a68-3ad1-5da5-8c07-ceb457fa2955.html

argument of speech 2, Nov 7, 2018

This major assignment probably ask us to provide relative evidences or arguments to persuade audiences and agree with the question we discussed.
The question could be safety recommendations, study suggestions or working issues, and the field we chosen should be common and necessary in daily life. 
Then, we should come up with some solutions to solve those problems.
In order to increase credibility, we must use more than three outside resources during the speech.

Problem:
What resources we should use? Academic or non-academic?
What's the structure for this speech?

paper 2 peer comments

Hi

introduction & methods, Oct 24, 2018

Introduction

Customer satisfaction index is the abbreviation of customer satisfaction survey system in service industry. It is a relative concept, reflecting the degree of match between customer expectations and customer experience (Edvardsson, B., & Enquist, B., 2002). In the marketing process, customer satisfaction reflects the recognition of customers on the product or service, which directly affects the business profit and future growth trend of the enterprise. Therefore, higher customer satisfaction is important for the enterprise becoming thriving and prosperous (Gera, R. Mittal,S. Bartra, in prasad,B. , 2017).

Ikea from Sweden is committed to provide consumers with household products whose advantages are multi-function, innovative design, reasonable prices and reliable quality (Dahlvig, A., & Goteman, I, 2003). It is well-known that Ikea possesses outstanding product quality, good service and outstanding customer satisfaction. On the other hand, Ikea performed brilliant strategies: standard rules, diversity of design styles, excellent services and orderly management systems. These extraordinary measures are conducive to meet the customers’ need and enhancing the company's reputation (Jin-Yuan, Y. U. A. N., Miao, W. A. N. G. ect, 2016).

Therefore, it is significance to determine the influencing factors of Ikea's customer satisfaction, analyze the strength and weakness of Ikea's customer management and put forward relevant suggestions and measures to promote service quality. This research focuses on Ikea's current consumer satisfaction situation and the ways to improve it.

Method

Participants

This study is aimed at the independent consumers who are over 18 years old and shopping in IKEA on Iowa. It includes all walks of people to achieve the diversity of samples and keep the balance on the gender. The survey avoided young customers who are under the age of 18 and elder customers over the age of 70, because they are not representative. 

Procedures

In order to comprehensively and carefully grasp the degree of consumer satisfaction, this survey is mainly quantitative research, using questionnaire survey method. There are some multiple choices in the questionnaire, which are related to brand recognition, product quality and service assessment.

Data Analysis

In the process of analyzing data, the main concerns are three levels, brand, product and service. Through sorting out the scores and drawing a table, comparing and analyzing the results longitudinally according the monthly income or gender. Finally, summarize the results and try to find out the relationship among these factors

References

Dahlvig, A., & Goteman, I. (2003). Ikea ceo anders dahlvig on international growth and ikea's unique corporate culture and brand identity. The Academy of Management Executive (1993-2005), 17(1), 31-37. DOI: 10.5465/ame.2003.9474809

Edvardsson, B., & Enquist, B. (2002). 'The IKEA Saga': How Service Culture Drives Service Strategy. Service Industries Journal, 22(4), 153-186. https://doi.org/10.1080/714005098

Gera, R., Mittal, S., Batra, D. K., & Prasad, B. (2017). Evaluating the effects of service quality, customer satisfaction, and service value on behavioral intentions with life insurance customers in India. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 8(3), 1-20.DOI: 10.4018/IJSSMET.2017070101

Jin-Yuan, Y. U. A. N., Miao, W. A. N. G., & Xiao-Ming, Y. U. A. N. (2016). Analysis for Cost Leadership Strategy and Core Competitiveness Points of IKEA CO. DEStech Transactions on Economics, Business and Management, (iceme-ebm). DOI: 10.12783/dtem/iceme-ebm2016/4157

Survey questions and synthesis charts, Oct 22, 2018

1. Are you male or female?
a. Male   b. Female
2. Your monthly income?
a. Low   b. Middle   c. High
3. Are you familiar with IKEA brand?
1     2     3     4     5
4. Can you clearly distinguish IKEA from other brands?
1     2     3     4     5
5. Is the quality of IKEA products very good?
1     2     3     4     5
6. Are you satisfied with the pricing of IKEA products?
1     2     3     4     5
7. Is the safety of IKEA products very good?
1     2     3     4     5
8. It is easy for you to move furniture home.
1     2     3     4     5


Annotation: The grading range from 1 to 5 is worst to best.

Authors	What phenomenon	What they found	Application
Edvardsson, B., & Enquist, B.	With the development of the economy, sustainable development has increasingly become a necessary strategy for today's society.	IKEA has the following values: customer experience, brand marketing and corporate value.	IKEA has a high degree of consumer satisfaction because of its high quality goods and nice service.
Emily Heller	Amazon has launched a series of home products that contain many great innovations.	People can buy the designed, multi-functional, and reasonable furniture through Amazon and it is very convenient, compared to IKEA	IKEA faced the economic threat when Amazon expanded its business in furniture.
Ngai, S. B. C., & Falkheimer, J	IKEA caught up in a scandal because of a toy image conflicting with executives.	IKEA turned this negative accident into an opportunity through social media and traditional media.	In the home retail industry, IKEA has a strong ability to turn the dilemma, even though it faces great competition in the market.
Jin-Yuan, Y. U. A. N., Miao, W. A. N. G., & Xiao-Ming, Y. U. A. N.	IKEA is successful in furniture retail industry.	IKEA has great strategies: standardized strategy, design style diversity, service and marketing, management systems and logistics	Higher customer satisfaction is conductive to the increasing reputation of the enterprise for the long time.