Survey questions and synthesis charts, Oct 22, 2018

1. Are you male or female?
a. Male   b. Female
2. Your monthly income?
a. Low   b. Middle   c. High
3. Are you familiar with IKEA brand?
1     2     3     4     5
4. Can you clearly distinguish IKEA from other brands?
1     2     3     4     5
5. Is the quality of IKEA products very good?
1     2     3     4     5
6. Are you satisfied with the pricing of IKEA products?
1     2     3     4     5
7. Is the safety of IKEA products very good?
1     2     3     4     5
8. It is easy for you to move furniture home.
1     2     3     4     5


Annotation: The grading range from 1 to 5 is worst to best.

Authors	What phenomenon	What they found	Application
Edvardsson, B., & Enquist, B.	With the development of the economy, sustainable development has increasingly become a necessary strategy for today's society.	IKEA has the following values: customer experience, brand marketing and corporate value.	IKEA has a high degree of consumer satisfaction because of its high quality goods and nice service.
Emily Heller	Amazon has launched a series of home products that contain many great innovations.	People can buy the designed, multi-functional, and reasonable furniture through Amazon and it is very convenient, compared to IKEA	IKEA faced the economic threat when Amazon expanded its business in furniture.
Ngai, S. B. C., & Falkheimer, J	IKEA caught up in a scandal because of a toy image conflicting with executives.	IKEA turned this negative accident into an opportunity through social media and traditional media.	In the home retail industry, IKEA has a strong ability to turn the dilemma, even though it faces great competition in the market.
Jin-Yuan, Y. U. A. N., Miao, W. A. N. G., & Xiao-Ming, Y. U. A. N.	IKEA is successful in furniture retail industry.	IKEA has great strategies: standardized strategy, design style diversity, service and marketing, management systems and logistics	Higher customer satisfaction is conductive to the increasing reputation of the enterprise for the long time.