proposal for paper 2, Oct 17, 2018

I want to use the customer satisfaction with IKEA in this research. As we know, IKEA as one of the most valuable furniture retailer brands in the world, is widely praised and respected because of its marketing model. In general, its excellent customer satisfaction is conducive to improve the customer loyalty, increase the repeat purchase rate and promote the enterprise performance. Therefore, an effective analysis or study of IKEA's customer satisfaction is a great significance to the marketing strategy.

Two research questions:
What is IKEA's current consumer satisfaction?
How to improve IKEA's consumer satisfaction?

I want to finish this research with a questionnaire survey, and it is apply to IKEA's consumer who are over 18 years old in the IKEA shopping mall of Iowa. Through sorting out the scores and drawing a table, compare and analyze the results  according to the monthly income or gender, I will summarize the results and give recommendations.

I was prepared 11 survey questions... (I will update if I come up with more questions)

1. Are you male or female?
a. Male   b. Female
2. Your monthly income?
a. Low   b. Middle   c. High
3. Are you familiar with IKEA brand?
1     2     3     4     5
4. Can you clearly distinguish IKEA from other brands?
1     2     3     4     5
5. Is the quality of IKEA products very good?
1     2     3     4     5
6. Do IKEA products have good functions?
1     2     3     4     5
7. Are you satisfied with the pricing of IKEA products?
1     2     3     4     5
8. Is the safety of IKEA products very good?
1     2     3     4     5
9. Will you communicate with the service staff during the purchase process?
1     2     3     4     5
10. It is easy for you to move furniture home.
1     2     3     4     5
11. Can the services provided by IKEA meet your needs well?
1     2     3     4     5