speech 2 outline

Safe parking in Iowa

Purpose statement:
The Iowan government should pay more attention to safe parking, including general private parking and highway parking.

Thesis statement:
Should increase monitoring cameras in parking lots
Should establish more parking stations on the highways.

Introduction:
There are lots of parking issues in Iowa, violation, charge, space, at the same time, safety as the first element when we choose to park, so we should be concerned about the existing problems of safe parking in Iowa.


Personal experiences:
My car have been hit and run twice in parking lot. The first time I was lucky that I happened to see my vehicle hit by someone else , then I record his license plate number and call the police. However, second time, I only saw the lights of the car smashed by other vehicle but there was no way to find out who hit my vehicle.

Main points:
we should build a good parking environment for each other.


resources:
1.https://www.safetyandhealthmagazine.com/articles/16573-safe-parking-for-truckers-iowa-set-to-debut-info-management-system-in-2019
There are not many truck rest stations on the highway in Iowa which would lead to unsafe parking of trucks.

2. https://www.thegazette.com/subject/news/business/creating-a-better-route-to-truck-parking-in-iowa-20180721
Highway safe parking of trucks

3. https://www.kcrg.com/content/news/Hit-and-run-kills-9-year-old-486424791.html
Hit a 9 year-old bot and run, lead to many people were injured.

4. https://www.iowainjured.com/library/what-to-do-if-you-were-involved-in-a-hit-and-run-accident.cfm
Iowan law of hit and run: 321.262

5. https://reolink.com/how-to-choose-the-best-parking-lot-security-cameras/

6. https://www.dailymail.co.uk/news/article-4918342/China-installs-20-million-AI-equipped-street-cameras.html

7. https://abcnews.go.com/US/hit-run-deaths-time-high-aaa-study/story?id=54733792

analysis of sample proposals

1.Course Requirement: Extortion
strengths: correct structure and enough evidences
weakness: language could be easier

3.A proposal to allow off-campus purchases
strengths: clear statements and concise language
weakness: not many examples or evidences to prove his opinions


2.Why the United States should adopt nuclear power
strengths: enough evidences
weakness: more of hook

topic proposal of speech 2, Nov 12, 2018

Discussion of the subject:
Parking issues in Iowa: parking space and parking monitoring.

Focus:
I will suggest to increase parking spaces and monitoring in parking lots.

Reason or rationale:
By my personal experiences,
I often can't find a parking space when I have class. There is still no parking space after I wait for ten or twenty minutes. Then I would late for class that the instructor deducts my attendance marks.

My car have been hit and run twice in parking lot. The first time I was lucky that I happened to see my vehicle hit by someone else , then I record his license plate number and call the police. However, second time, I only saw the lights of the car smashed by other vehicle but there was no way to find out who hit my vehicle.

A lot of students in order to find a parking space lead to traffic jam.

Resources:
1. https://www.thegazette.com/subject/news/business/creating-a-better-route-to-truck-parking-in-iowa-20180721
2. http://itsnt774.iowa.uiowa.edu/parent-times-archives/issues03-04/winter03-04/parking.html
3. http://www.iowastatedaily.com/article_2b100a68-3ad1-5da5-8c07-ceb457fa2955.html

argument of speech 2, Nov 7, 2018

This major assignment probably ask us to provide relative evidences or arguments to persuade audiences and agree with the question we discussed.
The question could be safety recommendations, study suggestions or working issues, and the field we chosen should be common and necessary in daily life. 
Then, we should come up with some solutions to solve those problems.
In order to increase credibility, we must use more than three outside resources during the speech.

Problem:
What resources we should use? Academic or non-academic?
What's the structure for this speech?

paper 2 peer comments

Hi

introduction & methods, Oct 24, 2018

Introduction

Customer satisfaction index is the abbreviation of customer satisfaction survey system in service industry. It is a relative concept, reflecting the degree of match between customer expectations and customer experience (Edvardsson, B., & Enquist, B., 2002). In the marketing process, customer satisfaction reflects the recognition of customers on the product or service, which directly affects the business profit and future growth trend of the enterprise. Therefore, higher customer satisfaction is important for the enterprise becoming thriving and prosperous (Gera, R. Mittal,S. Bartra, in prasad,B. , 2017).

Ikea from Sweden is committed to provide consumers with household products whose advantages are multi-function, innovative design, reasonable prices and reliable quality (Dahlvig, A., & Goteman, I, 2003). It is well-known that Ikea possesses outstanding product quality, good service and outstanding customer satisfaction. On the other hand, Ikea performed brilliant strategies: standard rules, diversity of design styles, excellent services and orderly management systems. These extraordinary measures are conducive to meet the customers’ need and enhancing the company's reputation (Jin-Yuan, Y. U. A. N., Miao, W. A. N. G. ect, 2016).

Therefore, it is significance to determine the influencing factors of Ikea's customer satisfaction, analyze the strength and weakness of Ikea's customer management and put forward relevant suggestions and measures to promote service quality. This research focuses on Ikea's current consumer satisfaction situation and the ways to improve it.

Method

Participants

This study is aimed at the independent consumers who are over 18 years old and shopping in IKEA on Iowa. It includes all walks of people to achieve the diversity of samples and keep the balance on the gender. The survey avoided young customers who are under the age of 18 and elder customers over the age of 70, because they are not representative. 

Procedures

In order to comprehensively and carefully grasp the degree of consumer satisfaction, this survey is mainly quantitative research, using questionnaire survey method. There are some multiple choices in the questionnaire, which are related to brand recognition, product quality and service assessment.

Data Analysis

In the process of analyzing data, the main concerns are three levels, brand, product and service. Through sorting out the scores and drawing a table, comparing and analyzing the results longitudinally according the monthly income or gender. Finally, summarize the results and try to find out the relationship among these factors

References

Dahlvig, A., & Goteman, I. (2003). Ikea ceo anders dahlvig on international growth and ikea's unique corporate culture and brand identity. The Academy of Management Executive (1993-2005), 17(1), 31-37. DOI: 10.5465/ame.2003.9474809

Edvardsson, B., & Enquist, B. (2002). 'The IKEA Saga': How Service Culture Drives Service Strategy. Service Industries Journal, 22(4), 153-186. https://doi.org/10.1080/714005098

Gera, R., Mittal, S., Batra, D. K., & Prasad, B. (2017). Evaluating the effects of service quality, customer satisfaction, and service value on behavioral intentions with life insurance customers in India. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 8(3), 1-20.DOI: 10.4018/IJSSMET.2017070101

Jin-Yuan, Y. U. A. N., Miao, W. A. N. G., & Xiao-Ming, Y. U. A. N. (2016). Analysis for Cost Leadership Strategy and Core Competitiveness Points of IKEA CO. DEStech Transactions on Economics, Business and Management, (iceme-ebm). DOI: 10.12783/dtem/iceme-ebm2016/4157

Survey questions and synthesis charts, Oct 22, 2018

1. Are you male or female?
a. Male   b. Female
2. Your monthly income?
a. Low   b. Middle   c. High
3. Are you familiar with IKEA brand?
1     2     3     4     5
4. Can you clearly distinguish IKEA from other brands?
1     2     3     4     5
5. Is the quality of IKEA products very good?
1     2     3     4     5
6. Are you satisfied with the pricing of IKEA products?
1     2     3     4     5
7. Is the safety of IKEA products very good?
1     2     3     4     5
8. It is easy for you to move furniture home.
1     2     3     4     5


Annotation: The grading range from 1 to 5 is worst to best.

Authors	What phenomenon	What they found	Application
Edvardsson, B., & Enquist, B.	With the development of the economy, sustainable development has increasingly become a necessary strategy for today's society.	IKEA has the following values: customer experience, brand marketing and corporate value.	IKEA has a high degree of consumer satisfaction because of its high quality goods and nice service.
Emily Heller	Amazon has launched a series of home products that contain many great innovations.	People can buy the designed, multi-functional, and reasonable furniture through Amazon and it is very convenient, compared to IKEA	IKEA faced the economic threat when Amazon expanded its business in furniture.
Ngai, S. B. C., & Falkheimer, J	IKEA caught up in a scandal because of a toy image conflicting with executives.	IKEA turned this negative accident into an opportunity through social media and traditional media.	In the home retail industry, IKEA has a strong ability to turn the dilemma, even though it faces great competition in the market.
Jin-Yuan, Y. U. A. N., Miao, W. A. N. G., & Xiao-Ming, Y. U. A. N.	IKEA is successful in furniture retail industry.	IKEA has great strategies: standardized strategy, design style diversity, service and marketing, management systems and logistics	Higher customer satisfaction is conductive to the increasing reputation of the enterprise for the long time.

proposal for paper 2, Oct 17, 2018

I want to use the customer satisfaction with IKEA in this research. As we know, IKEA as one of the most valuable furniture retailer brands in the world, is widely praised and respected because of its marketing model. In general, its excellent customer satisfaction is conducive to improve the customer loyalty, increase the repeat purchase rate and promote the enterprise performance. Therefore, an effective analysis or study of IKEA's customer satisfaction is a great significance to the marketing strategy.

Two research questions:
What is IKEA's current consumer satisfaction?
How to improve IKEA's consumer satisfaction?

I want to finish this research with a questionnaire survey, and it is apply to IKEA's consumer who are over 18 years old in the IKEA shopping mall of Iowa. Through sorting out the scores and drawing a table, compare and analyze the results  according to the monthly income or gender, I will summarize the results and give recommendations.

I was prepared 11 survey questions... (I will update if I come up with more questions)

1. Are you male or female?
a. Male   b. Female
2. Your monthly income?
a. Low   b. Middle   c. High
3. Are you familiar with IKEA brand?
1     2     3     4     5
4. Can you clearly distinguish IKEA from other brands?
1     2     3     4     5
5. Is the quality of IKEA products very good?
1     2     3     4     5
6. Do IKEA products have good functions?
1     2     3     4     5
7. Are you satisfied with the pricing of IKEA products?
1     2     3     4     5
8. Is the safety of IKEA products very good?
1     2     3     4     5
9. Will you communicate with the service staff during the purchase process?
1     2     3     4     5
10. It is easy for you to move furniture home.
1     2     3     4     5
11. Can the services provided by IKEA meet your needs well?
1     2     3     4     5

how the genre of IMRaD report is different from an argument-based research paper, Monday, 10/15/2018

     We are going to write an IMRaD report for the second paper, and there are clearly indicated that we need to write abstract, introduction, methods, results and recommendations in the word document. So, I think the main difference between IMRaD report and normal research paper is the structure of paper.

     For normal research paper, we don't have to talk about what methods we used and what results for this research, and we can only describe and analyze the social phenomenon. However, ImRaD report has clear division of structure, so we need to follow the requirements to describe the research at first, talk about the methods we used for the research, the consequences for the social phenomenon, then give audiences some suggestions.Moreover, we need to use some graphs or tables to help analyzing the research. The IMRaD report like academic paper, and argument-based research paper like non-academic paper that we don't need to write too professionally.

outline of speech 1

     First, I will introduce the game "Warframe" to audiences so that they can know more information about characters and their abilities. Then, I will mention that the game developer release a new character every 3 months on their official website. Players need to purchase on official website directly or take a lot of time on game tasks to own this warframe.

This game is free to play at all, while players can spend money on official website to directly purchase characters or weapons.

Then, the favorite character I like in this game is Nekros. (Show commercial)

Commercial Purpose:
To publicze and sell the new character on official website, by arousing the interests of the players in Warframe.

How to reach:
1. the use of gruesome background music is suitable for character setting
2.  there are mostly dim light in this video, and the enemy is also scared of the new character,which convinces players that the character is powerful and worth buying.
3. show general abilities of the character to help players know more details about Nekros.

Logo:
1. Game's icon looks like a blooming lotus, which is very attractively for those players who are not playing this game
2. White and blue, looks tidy and simple.
3. The main character is this game named "Lotus".

Effective: successfully arouse players' interests
Personal feeling:
1. I really like this new character
2. I think this character is powerful and valuable
3. Want to get it as soon as possible, no matter spend a lot of time on the game tasks or directly buy in official website

I will make slides for each point and some relative images for this game in power point.
   
Conclusion: This commercial helps game developer selling their products

revision for preliminary analysis of the commercial

https://www.youtube.com/watch?v=InN07z-8LwE

    This commercial introduced a new warframe, which is a character in the game. At the beginning of the video, there is a distinct headline states this game is "blood and gore violence" and only apply for "aged 17 and over".
     The purpose for this commercial is publicizing and selling this new character, because players need to purchase directly on official website or take a lot of time on game tasks to own this warframe.
      As an audience, I really want to get this character as soon as possible after watched this video, because this commercial clearly showed Nekros' controlling and powerful abilities to captivate enemies.
      For the logo of this game, we can easily find it in the bottom right corner and at the end of the video. The logo looks like a blooming lotus, at the same time, the highest commander in this game is also named "Lotus". Players can see this logo everywhere during the missions of the game. There is no doubt that this logo as a significant icon for this game.
      Then, the use of gruesome background music in this video indicates the main abilities for this character, like a sorcerer to control others. At the same time, there are mostly dim light in this video, and the enemy is also scared of the new character, which convinces players that the character is powerful and worth buying.

preliminary analysis of speech 1, Sep 23，2018

https://www.youtube.com/watch?v=dAUX2xalEuU
This link is for Steam

https://www.youtube.com/watch?v=iULOJTZB_jA
This link is for PLAYERUNKNOWN'S BATTLEGROUNDS

https://www.warframe.com/thesacrifice/info
This link is for Warframe


       When it comes to discussing commercial products, clothing, vehicle and phone, and of course, game industry is considered as an important role in daily life. In order to introduce specific games in modern times, I would like to pick two games in Steam.
       (Then, I will firstly introduce what is steam for audiences.) (Show the video in first link) There are up to 18.5 million users played on Steam in the beginning of 2018, and Steam is one of the biggest game platforms in this world. (Introduce more details for Steam... Who invented it, when was it released, how many games in Steam and so on...)
       The first game I want to introduce is PUBG, released on March 23, 2017. (You can choose First-Person Shooting view or Third-Person Shooting view)(Cost $30 on Steam) Then, I will introduce more details for this game and talk about how this game make more and more monkey...
       Secondly, I will introduce a similar game with PUBG, also shooting game but only TPS. (Free to play) Warframe. You don't need to play anything for this game and you can get 99% of products in this game. (Released in 2013)

My purpose: I hope more audiences would buy games on steam or play these two games after my presentation.

Logos:
For steam: blue and white, like engineered logo
For PUBG: black and yellow, just used "PUBG" these four letters on logo
For warframe: white and blue, used core icon in this game

First draft for writing in the field of economics

Writing in the field of Economics

When it comes to discussing Economics, calculations, concepts, diagrams, but at the same time, writing is also as the important part in the field of Economics. In order to understand the daily writing content and form of professionals in the field of economics, I interviewed a first-year master in the economic college.  

The people I interviewed already had a whole year of experience in economic and satisfied with his work. Usually, he spends 3 to 4 hours in economic writing every day, and his writings are in order for those commercial employees more effectively to understand financial information. According to him, he will consider the following aspects when he is writing the papers, content, purpose and understanding degree. In general, if the staff has financial foundation before, he will write some professional words without too many comments and focus on analyzing not just introduce. On the contrary, if the staff doesn’t have any professional knowledge before, he may write some easier words to explain those difficult concepts and help readers to understand (Personal communication, September 3, 2018).

During his career, he also encountered many papers that are hard to read or understand. For example, in his opinion, those abbreviations of financial words and complex words make the paper harder. Occasionally, he will receive several e-mails containing many long sentences, and those long sentences will lead him hard to read. So, he thinks it’s very important to keep short sentence or use easier way to explain the same point. It’s important, because reader will hard to make sense of the author’s words when the sentences are too long (Personal communication, September 3, 2018).

Besides, he indicated that he learned a lot of excellent thinking skills during writing class, because writing class gives him an opportunity to focus on editing, rewriting, and improving his papers in a period. His major also requires him to answer queries from clients and come up with his new questions, and these writing missions must be explicit structure to effectively deliver the necessary information. Therefore, he learned a few different ways to improve his work, such as make a proposal, write first draft and revise the final draft. I strongly agree with him because it just likes what we are doing in this rhetoric course. More importantly, summaries, comments and analyses for other articles are useful for writers to improve their writing skills. Therefore, I would like to analysis the writing skills for the following six resources.

comments for IR Sample, Tuesday, September 5

------The Role of Writing in Political Science
Three strengths:
1.Write enough words over than 8 pages
2.Correct reference page in the bottom
3.nice word choice, easily to understand

Three Weakness:
1.in text citation don't have page number
2.subtitle not good, should not just divide by academic and non-academic writing
3.personal analyses and opinions are not enough

-------- Writing in Psychology
Three strengths:
1.Nice organization makes author easily to understand his topic
2.Explanations for resources and personal opinions are enough
3.(I can't find three strengths for this article......)

Three Weakness:
1.no subtitle and title page
2.not enough references, no in text citation, wrong reference page and organation
3.not enough words, only 2 full pages, quote too many words for recources
4.poor word choice and sentences pattern are not good

--------Writing as a Creative Writer
Three strengths
1.nice organization, structure and subtitles
2.enough resources and words
3.great word choice and clear statements


Three Weakness:
1.some in text citations are not correct
2.some statements are repeat several times
3.Introduction should write a little bit more

------Writing in the Field of Economics
Three strengths
1.enough resources and introductions
2.correct in text citations
3.clear statements

Three Weakness:
1.subtitles are not enough, can't just divide by academic and non-academic resources
2.quote too many words, should use his own words
3.Introduction too long, some sentences are repeat

--------The Role of Writing in Engineering
Three strengths
1.enough resources and words, and correct references page and subtitles
2.excellent organizations and structures 
3.nice word choice and clear statements

Three Weakness:
1.some in text citations are lost of page numbers
2.should also analysis between academic and non-academic articles
3.should add some details or examples to prove his opinions.

----------Writing in the Business Discipline
Three strengths
1.correct introductions, references and subtitles
2.use special formulas to prove or explain his statements
3.clear statements and nice word choice

Three Weakness:
1.not enough resources, only 4
2.some in text citations are lost page number or year
3.analysis are not enough, should add some personal opinions

Three Resources for my paper 1, Aug 28

1. Academic resource for the title:  The new-Keynesian liquidity trap
written by John H. Cochrane
URL: https://www.sciencedirect.com/science/article/pii/S0304393217300922

This article belongs to academic resource as I think. At first, this article published by the authoritative periodical:  journal of monetary economics, and this periodical has powerful influence in economics field. Then, there are many professional languages used in this article, and many concepts are belong to professional researchers in economic field. At last, the languages and contents for this article are logical and evidential, and the author used many graphs to prove his opinions. So, those points are accord with the characters for academic resource. I will analyze this article in its languages, resources and concepts then compare with other articles.

2. Academic resource for the title: Multi-category Competition and Market Power: A Model of Supermarket Pricing
written by Øyvind Thomassen, Howard Smith, Stephan Seiler and Pasquale Schiraldi
URL: https://www.aeaweb.org/articles?id=10.1257/aer.20160055
OR https://sci-hub.tw/10.1257/aer.20160055

This article belongs to academic resource as I think. At first, it's published from one of the most famous periodicals in economic field: The American Economic Review. This periodical is a economic territory, and reviewed by other peers, created in 1911, published by American economic each quarter. In economic field, this periodical as one of the most important periodicals which have lots of academic prestige in United States, so the articles comes from this periodical will have great value. Then, this article has abundant concepts and includes all kinds of data and analyzing, and the thoughts and opinions in this article are creatively and novelty. At the end, this article has all smooth statements, without any grammatical mistake, but some sentences are not easy to understand.

3. Academic resource for the title: Investment Banks as Corporate Monitors in the Early Twentieth Century United States
written by Carola Frydman and Eric Hilt
URL: https://www.aeaweb.org/articles?id=10.1257/aer.20150143

This article is similar with last article and also publish by The American Economic Review, so it also has powerful influence in economic field. However, compare with last article, this article is placing emphasis on investing bank, and the author's languages are excellent which can use suitable and powerful evidences to prove his opinions. Besides, he mentioned some new thoughts for economy, so it's meaningful to academic researching. On the other hand, he also used several charts and graphs.

4. https://money.cnn.com/2018/08/22/investing/stock-market-trump-cohen-manafort/index.html?iid=SF_River

What crisis? Why Wall Street is unfazed by Trump turmoil

5. https://money.cnn.com/2018/08/23/news/economy/americans-wealth-trump/index.html?iid=Lead

How have Americans fared financially under Trump?

6. https://money.cnn.com/2018/08/22/investing/bull-market-longest-stocks/index.html

Market milestone: This is the longest bull run in history

Minor Assignment, Wed, Aug 22

Well, I think this assignment have two important parts ask us to do: interview and 6 resources. For the interview, I will try to ask some friends who are graduated by master already and have some major with me. I will try to ask him or her about how does he write paper for the major assignment, how many times he needs to finish for one paper and so on...
For the resources, that's the difficult parts for us I think, because we need to understand what are the articles talk about first, then we need to analyze them and then need to consider the thoughts that the author points out. It should take a long time to do...

First question is how to define Academic resources and non-academic recourse? just distinguish by word-choice?

Second, how many words we need to write for interview and how many for 6 resources? Is it have any requirement?

Third, for the analyzing sources, we just write down the 6 subheads for the article topics? and then just start to analyze one by one or we can analyse together